RETAIL

Over the last few years, the use of large projection and plasma screens has become increasingly common in shops, malls, reception areas and at show and exhibitions. Initially, these displays made an impact. However, as we are now all assailed by marketing messages from all sides, we learn to screen out the output from such displays. At Virtalis, we supply the third dimension that enables you to make people stop in their tracks and notice your marketing message.

It is well known that we are all exposed to in excess of 2,500 advertising messages per day. We cannot absorb them all. Virtalis is expert in Virtual Reality (VR) and 3D systems and the new technology of autostereo screens (no need for VR glasses) and can help guide you through the maze.

For more structured environments, Virtalis has developed the world’s first portable VR system, ActiveMove. Combining this with virtual product and PoS environments, such as those Virtalis has created with leading FMCG and retail organisations, produces a compelling tool for product development, focus group exercises and product display reviews.

In a marketing environment, potential customers could view your products in 3D, even immersing themselves with the product and interacting with it in real-time, giving them a futuristic experience that they are unlikely to forget!