Virtalis - Consultancy, application development, hardware and software for virtual reality, simulation, and advanced visualisation.

Home

Amersham PLC

When Amersham PLC, world leaders in healthcare and life sciences, decided to redevelop their labs at Little Chalfont, Bucks, UK, they came to Virtalis.

Working in conjunction with the architects, Widdup Amer, the old 70's style office buildings and temporary structures were to be replaced with a modern campus-style development. Amersham PLC knew they had to convince the local residents and the planning authority that the proposed development was in keeping with the local area, would improve the aesthetics of the site and did not adversely affect nearby residents.

The 20-minute stereoscopic animation brought to life the architects' vision as the old buildings were replaced with the new buildings rising from the ground, illustrating the phases of development from both the residents and visitors perspective.

Local residents and town planners were invited to the 3D stereoscopic presentation to illustrate the proposed development. Any doubts that the residents and town planners had were quickly dissolved and Amersham PLC successfully gained planning permission for phase 1 of the redevelopment.