The three new salesmen have been recruited at a senior level and share years of sales and marketing experience. They are Paul McColl, formerly of Virtalis client, Areva, and Julian Ford and Steve Carpenter, both founders of Visual Simulation Technologies and, before that, Anticyp UK. In common with the rest of the Virtalis workforce, all are self-confessed gadget freaks!

In Paul McColl’s case, he tried Virtalis technology at Areva, the world-leading power transmission and distribution business, and was so impressed by the possibilities it offers across engineering marketing, that he decided to join Virtalis in a sales capacity. “Our exhibition stand was utterly transformed when we adopted Virtalis technology and moved to VR models. People’s jaws actually dropped and our brand perception was taken to the next level. There is enormous potential for me to create my own technical marketing niche, as this technology is still not widely known about.”

Steve Carpenter and Julian Ford worked together in successfully building a £3 million advanced visualisation business from scratch before selling out in 2004. Julian explained: “Steve is based in the South of England and I’m in the North and between us we expect to create strategic campaigns for automotive, aerospace and computational fluid dynamics in the first instance, with other vertical sectors to follow.” While Steve, who has a degree in industrial marketing engineering has been in sales throughout his career; Julian came to sales relatively late, working in microprocessor R&D following a degree in electronics.

Hi-res image:  New Virtalis salesmen: Steve Carpenter, Julian Ford & Paul McColl (359.63 KB)

Virtalis Press Contact:    Sarah Cockburn-Price , 01535 637594
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