Over the last few years, the use of large projection and plasma screens have become increasingly common in shops, malls, reception areas and at show and exhibitions. Initially, these displays made an impact. However, as we are now all assailed by marketing messages from all sides, we learn to screen out the output from such displays. It is well known that we are all exposed to in excess of 2,500 advertising messages per day. We cannot absorb them all.

At Virtalis we supply the third dimension that enables you to make people stop in their tracks and notice your marketing message. We are the reseller for two of the world’s top manufacturers of autostereo screens, Isis 3D and Stereographics. These screens enable the consumer to see your pictures in lifelike 3D without wearing special glasses.

For more structured environments where the wearing of glasses is an option, Virtalis has developed the world’s first portable Virtual Reality system, StereoWorks. In a marketing environment, potential customers could view your products in 3D at a push of a button, giving them a futuristic experience that they are unlikely to forget. Illustrations of the kinds of environments this system would be perfect for include house buyers examining the different finishes available from the comfort of the show home, car buyers looking at different levels of specification for car interiors or even furniture buyers who need help visualising how that sofa would look in a different material.

Hothouse centre for ceramic design

Below, you will see a couple of short case studies on projects we have completed in this sphere – the Hothouse and William Reed. In addition, we have worked with Proctor and Gamble to create a virtual model of a new kind of toothbrush and this wowed industry experts at the product’s launch. Our collaboration with ID Magazin, the retail and marketing analysts, harnessed our technology in a completely original way. Instead of allowing people to relate how they felt upon seeing a retail display, trackers followed their eyes and recorded every glance as they explored a virtual model whilst fully immersed. In this way, a much more accurate picture was built up.